Client: National Hockey League
Art Direction: Bill Frederick & Tom Froberg
Usage: Event communications, event signage, and promotion
Player art & poster environment were created for The 2014 Tim Hortons NHL Heritage Classic. The game pitted the Ottawa Senators against the Vancouver Canucks at BC Place on a frigid weekend in Vancouver in March 2014. The art was used everywhere at the event venue from the outdoor stage to the seat cushions and scoreboard in the arena.
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